The Power Behind the Performance
How Agent6 founder Marc Enners combines strategy, speed and strong partnerships to drive real business growth.
When it comes to digital marketing that actually delivers results, Marc Enners, founder of Agent6, doesn’t believe in fluff – only performance. With a career that spans copywriting, SEO, and leading search strategy for major brands, Marc has built a business grounded in speed, strategy, and measurable outcomes.
An Intro from Lucy
Behind every high-performing business is a well-run back end – for Agent6, that’s where Blue Amber comes in. We support Marc and his team across the full spectrum of bookkeeping, from day-to-day receipting and managing expenses to bank reconciliations, payroll, superannuation and BAS.
We also take care of the less glamorous (but essential) tasks like following up late payments, ensuring cash flow stays on track and nothing slips through the cracks. By keeping everything organised and compliant year-round, we make sure the business is always in a strong position come tax time, with everything ready for their accountant’s advisory work.
Working with Marc is an absolute pleasure. He brings a genuine energy and enthusiasm to everything he does – responsive, engaged, and always moving forward (we often say he’s a bit like the Energiser Bunny). It’s that same drive that’s helped him build Agent6 into a results-focused digital marketing agency, known for its speed, strategy, and ability to deliver real outcomes.
This month, we sat down with Marc to talk about his journey, what drives him, and how he approaches both business and leadership.
Tell us about Agent6 – what do you do?
We’re a digital marketing agency specialising in SEO – what’s now evolving into AI-enhanced search. We build websites, and we handle digital marketing and advertising on top of that. Pretty much all channels, whether we manage it directly or through partners – whatever a client needs to be visible and to generate business online.
We’re a performance agency. We generate leads.
There’s a story behind the name – can you share it?
I previously had a business with a long, complicated name, and I wanted something shorter, easier to spell, and remember.
The word “agent” came from a conversation with a partner “I could be your agent.” It stuck. There’s also a strategic element: names starting with “A” tend to appear first in listings and tenders. And then I started looking at things like Agent Orange, but decided a chemical weapon might not be the best association. The number ‘6’ came from two places – there were 6 in our team at the time, and it’s my number in ice hockey. I didn’t want a double-digit number, so Agent6 was born.
The other aspect of the word ‘agent’ that I liked is that it conveys how clients send us on a mission to do something – like a secret agent. You don’t know what we do, but we just take care of business. And that’s really a lot of what SEO and digital marketing is for most small to medium businesses, as they don’t have a marketer in-house. And if they do, they generally don’t know how to get a website ranked or how the digital marketing world is changing. So, we can be their agent in that quest.
Interestingly, in today’s AI world, the name has taken on new meaning. People are building ‘agents’ that automate tasks, so it’s come full circle.
How did you get started in the industry?
When I first moved to Sydney, I didn’t have a job. My wife brought us here, and I was doing copywriting for Canadian clients on the side.
I started attending networking events and ended up at a group called The Last Thursday Club. One night, a speaker presented on SEO – something no one really understood at the time, and many had never heard of. But it clicked immediately for me. He was also Canadian, so we made a connection, and sure enough, his presentation was really compelling.
I’d just taken a job at American Express, but after hearing that talk, I quit on the spot. I knew SEO was what I was meant to do. I’m a writer by trade, and here was a discipline built entirely around the written word. It was a perfect fit.
The guy just happened to have a need for someone to help him with a little travel agency called ‘WebJet’. It was advertised on the side of buses, but no one really knew it. It didn’t exist in the public consciousness.
Webjet was founded by a travel agency veteran who saw the online potential. He created the platform, but it had no purchase in the marketplace. It was only visible via ads on Yahoo and on Google at the time. We knew that SEO was how WebJet was going to steal Flight Centre’s lunch – and every other travel agency’s lunch, for that matter. And they needed a writer. I initially wrote a part of Webjet’s copy for their website, then progressed from lowly copywriter all the way to head of search for that agency. And that’s how I got into this. We went from zero to hero with Webjet, and eventually, on the back of that success, we signed up all kinds of really well-known brands that you would know, Budget Direct, Europcar. I ended up working with a lot of the top brands in Australia in different aspects through that little SEO journey.
That experience really set the foundation for everything I do today.
What has the journey from employee to business owner been like?
Being an employee is relatively straightforward – you get paid, you pay your taxes, and that’s about it. Running a business is a different story. Suddenly, you’re dealing with ASIC, the ATO, BAS, payroll – things you’ve never had to think about before.
A lot of people assume they can manage it themselves, especially with tools like Xero. But just because you can do something doesn’t mean you’ll do it well. There’s a lot more to running a compliant business than people realise, and that’s where many come unstuck.
When you’re running a business, especially when you have employees, things get more complicated quickly. There are a lot of checks and balances and hoops you need to jump through to run a compliant business. That’s why having a bookkeeping partner like Blue Amber is essential.
What’s been your favourite part of the journey?
I’ve made some good friends along the way. I made some lifelong friends. That’s always the best part. When you run an advertising agency, you get to know your clients’ businesses inside and out. Sometimes you almost know their business better than they do themselves. I know what words will trigger their sales. I know their profit margins. I know what their competitors are up to. And as a trivia buff, I enjoy this because that’s really rewarding. I get to know all kinds of things about all kinds of businesses, whether it’s hairdressers, tree loppers, bookkeepers. I get to know a lot about the inner workings of the business. This also, it makes me a natural networker, because I always know someone – and I really know them.
How would you describe your leadership style?
I’m a naturally enthusiastic person, and I enjoy the game. I’m a competitive guy, and marketing is a competitive field, so I approach it like a game. I’m fired up, and I want to gain market share and beat the other competitors. I’m an enthusiastic leader.
I’m strategic, because I have to be – because it’s a game we want to win. I have strong opinions. In marketing, especially in search marketing, you live by the sword, and you die by the sword. You have to back yourself, and that experience comes from a lot of pain.
I’m a stickler for details, which is helpful in my profession. But there are so many details that sometimes you have to go against type and surrender to the fact that nothing’s ever going to be perfect. I’ve embraced Google’s mantra, which is ‘release in beta form’. Some people only want to release a website when it’s perfect, like you could hang it in a museum. I’d rather release it at 80% and go beat the competition and get to 100% later. Time is the enemy of visibility online, so you have to be fast.
As soon as we get into the win zone, I want to go to market. I’m also a little bit impatient, so I always want to go, go, go. That can drive my team nuts. But at the same time, it kind of drives us forward.
I play a lot of sports, and all the sports I play are team sports. So, I’m a collaborator. I like to win as a team. But I also like to push. And I look for people who want to do the same thing. People who want to go forward. I don’t like people who just amble along and watch the grass grow. I want to get going fast and steal a march on the competition. This industry is perfect for that.
What makes Agent6 stand out?
Speed and results.
We consistently hear from other agencies that they’re shocked by how quickly we deliver outcomes. Not vanity metrics, but real results. Leads. Phone calls.
We had a client in Phoenix who asked us to set up a plumbing website for them, and they were nowhere. Within weeks, we were already making the phone ring and getting them genuine results – not manufactured.
Some agencies mask their results, quoting “30 number one rankings”. But for which keywords? If they are not the words people are searching for in volume, it’s a waste of time and money. What we care about is the phone ringing. That our clients are getting tangible results from our work. The feedback from other agencies is that we’re incredibly competitive, not only on price, but on speed.
Please share a little about your purpose and aspirations for the business.
Ultimately, my business is going to put my kids through school, and it’s going to set up my wife and I for retirement, so we can travel more and explore the world.
I started travelling after university, and I’ve never really looked back. I’ve lived outside of my home of Canada for more than half of my lifetime now. 7 years in Japan and now 26 years in Australia. The accent stays in Canada, but the feet have moved.
What are your core values?
Being ethical in our work is a huge deal for me. I treat others with courtesy and respect and give people the truth, so I expect the same in return.
I won’t take on clients if I don’t believe we can deliver results. Sometimes expectations and budgets don’t align, and I’d rather be honest about that upfront. Unfortunately, some agencies overpromise and underdeliver. I’d rather tell the truth, even if it’s not what someone wants to hear.
Sometimes, people are kidding themselves, but I won’t shy away from revealing the brutal truth – I’d rather do that than make a bunch of promises and never keep them, which is sadly not uncommon in our industry. When I set up a client, and we work together, I aim to set them up for success. I usually cover all the digital marketing touch points that I can, beyond building websites. And if I see something, I’ll flag it for them. Sometimes they don’t like to hear it. But it is what it is. I want to be ethical in what we do. I don’t like to promise things that can’t be delivered.
What drives you every day?
Just the natural competition. I see it as a game, and I love to compete. So, I continually jump in and go for another round. The variety of the clients actually keeps it entertaining. I don’t have to do the same thing every day. There’s always a new challenge, a new client, a new goal, something new to learn. The variety is amazing, and that always keeps me going.
What’s the most rewarding part of your work?
Ultimately, it’s about achieving our mission, which is to provide a great return on investment. If you make money for a client, or provide a really good service, or accomplish a far-off goal, oftentimes, they become more than just a client; they become a good friend. That’s important to me – giving people value in the time or the money they spent with us is really rewarding.
What’s been the biggest challenge?
Wow, there have been so many. I’ve had to hire and fire – and the latter really is not fun as a team player. That’s probably the biggest challenge, because I’m a relationship person. I like to meet new people, and I really don’t like enemies, so for me, it’s tough when you have to deliver bad news. That’s a big challenge. People go through different stuff, people have different goals in life, and people have different values. People are big outliers. They’re a total variable. We’re all different, and we’re all flawed, so managing people is probably the biggest thing.
Remembering that not everyone’s going to be your cup of tea, and you’re not going to be everyone’s cup of tea. You have to be cognizant of that, too. I’m a psychology major, so, at the end of the day, it kind of plays into an area I’m interested in anyway. That doesn’t mean I’m always successful, but I’m very interested.
What advice would you give other business owners?
You can’t be an expert at everything.
If something isn’t your strength, like bookkeeping or accounting, get someone who knows what they’re doing.
Just like in digital marketing, you can’t be an expert at everything. I strive to have a great Google AdWords team and great SEO content writers who work with me because I know I can’t do everything. Find good people to do different things for you and then focus on the stuff you really like.
It frees you up to really excel in what you’re good at and ensures things are done properly. Trying to do everything yourself is a fast track to failure.
What innovations are you most excited about?
AI, without a doubt.
It’s replacing tools in our industry. And ultimately, it will replace whole jobs. If you’re in a C-suite role, if you’re a data analyst, your job may be gone very soon.
There are applications where AI can largely replace the kind of work you’re currently doing, or accelerate it, or make it easier. So, in a sense, it empowers you. And that is the biggest change.
Of course, we’re front and centre for it. You could press a button and get a website tomorrow. But it doesn’t necessarily mean you should do that, or that it’s going to work perfectly. I had a client who built an entire website with AI, and now we’re working with them to try to make it actually sell something.
AI is transforming everything, including tools, workflows, and even entire roles. It can accelerate work, automate processes, and open up new possibilities. But it doesn’t replace strategy or expertise. Clients can certainly build websites with AI, but they still need help making them perform.
The industry is changing rapidly, and we all need to adapt. But it’s an exciting shift.
Working with Blue Amber
What were you looking for in a bookkeeping service?
Someone to take the load off, especially chasing payments and staying on top of finances.
It’s not something I enjoy, and it interrupts the flow of working with clients. Having someone manage that side of the business is incredibly valuable.
What made you choose Blue Amber?
Professionalism, straight away.
From the first interaction, it was clear everything was organised, consistent, and well thought out. That’s exactly what you want from a bookkeeper.
How has Blue Amber helped your business?
It’s made everything more predictable.
Our accountant even commented on how organised our books are now. That alone makes a huge difference at tax time. More importantly, it’s given me time. I’m not constantly firefighting – I can focus on building the business. It’s elevated how we operate overall.
Thanks, Mark, for your valuable insights.
We’re proud to support Agent6 behind the scenes, so Marc and his team can stay focused on what they do best – delivering results that truly make a difference.
